48 hours until this disappears
Well, today I decided to do a little implied scarcity marketing. The economic situation is killing me. I mean I can still survive, but we can't do as much stuff as we used to. It's a good thing I've been saving 20% for times like this.
Anyways, my goal for this week was $900, and I'm sad to say I'm only at $600 right now; however, I do still have 2 days left.
Having a goal every week has really helped me focus more on the things that can make that goal come true. For example, I've been looking at my stats and know that unless I do something my goal for this week isn't going to come true.
So I decided to send out a newsletter. I'm in the middle of some massive changes to one of my sites so I decided to raise the price of the ebooks on there by 50%.
I sent out an email with a subject that said "48 hours until the price of our guides increase"
I think it's a nice catchy headline don't you?
In that email I told them because they were on my newsletter list I was going to give them 48 hours to get in and buy the guides before they went up in price by 50%. I'm sure you're thinking I'm crazy because they're going to get pissed off at me once they find out it isn't true.
Not quite. You see I actually AM going to raise the price, but I'm going to make the newsletter call to action stronger. I've noticed a shift lately from people who used to buy are now signing up for the newsletter as my newsletter subscription rate has tripled.
So, in the future the price on the site will be 50% higher than normal and sure some people may buy it, but I'm going to tell them instead to sign up for the newsletter. My newsletter autoresponder is fairly long and every third or fourth message there are going to be 2 new messages which are "48 hours our books are 50% off" and "24 hours left for 50% off on our guides".
It's been maybe 1 hour since I sent out that email and I've already earned almost $200. I hope I can hit my goal this week, but if I don't it will have been very close.
So remember, implied scarcity makes people buy because nobody likes to miss out on deals.
